For all Business campaigns, you’ll be glad (and relieved!) to know that we’re monitoring and reviewing your campaign’s performance on an ongoing basis, constantly realigning your content strategy to help your business stay relevant with its audience.
For the more involved customers, or for those of you who have a boss / colleague / client to report numbers to, here’s a quick guide to help you get started tracking your campaign’s performance.
Social Analytics & Insights
As many of our campaigns see strong increases in social reach and activities by the end of the 2nd week, this is a good time to check-in on your social metrics. Go ahead and take a peek at your social pages’ metrics (eg. Facebook Page Insights) to see your actual mileage.
Alternatively, we can provide you with a link to our real-time tracking of your campaign’s performance – simply email us at [email protected] to request for access to this 1-page, self-updating summary of all your key metrics. Available to Business plans only
Not using Google Analytics on your campaign website yet? It may be a good idea to do so now, plus it’s free and easy to setup. If you already have GA installed, you can go to Acquisition > Campaigns > All Campaigns to see how your social posts / LeadBar are driving traffic to your website. The UTM tags we use for your campaign are :
source : readyceo.com, campaign : readyceo.com, medium : leadbar
In GA, you can also see how well each of your blog posts are performing in terms of search engine referrals, inbound links, goal conversions (requires further setup) and tons of other performance metrics.
As always, simply email us [email protected] for any questions you have. We’re always helpful!