You already know this – people don’t like to be sold, but they heck love to buy! But the question is, are they buying from you? Today, 81% of consumers research online for purchase decisions. This percentage is higher at 94% for B2B purchases. And with 80% of online users now ignoring or blocking ads, smart businesses know that they have to look beyond traditional marketing strategies. So what is content marketing? Does it solve the online marketing challenges we are now faced with?
While not an entirely new marketing concept, content marketing is the perfect answer to this behavioral shift. In fact, according to DemandMetric, it is now used by 91% of B2B and 86% of B2C marketing professionals today.
To quickly understand what is content marketing, let’s contrast it with how traditional marketing works.
Traditional outbound marketing works by interrupting. TV commercials interrupt your show. Telemarketers interrupt your work. Flyer handouts literally get in your way. Probably not the best way to build relationships and your brand.
MARKETING PEOPLE LOVE
Instead of pushing ad messages out, content marketing pulls people in via useful, interesting and relevant content. Content that educates, entertains or inspires. Common content formats include blog articles, social posts, images, videos, infographics and whitepapers (usually used in more technical B2B sales processes).
With 4 out of 5 buying through online research today, content marketing helps you engage this whopping 80% of potential customers inaccessible through traditional, in-your-face advertising.
Related : Adwords (PPC) vs Content Marketing
Content marketing is marketing where people don’t feel like they’re being marketed to. That’s marketing at its best.
Whether your goal is to generate leads for your business, improve your website’s search visibility and rankings, enhance your brand or to create social buzz and digital word-of-mouth, ReadyCEO can help. Our fully-managed campaigns enable your business to harness the power of content marketing to grow and scale like never before.
Here are some latest statistics and findings to give you a better perspective :
70% rather learn about a company through articles than an advert
Lead for lead, content marketing costs 62% less than traditional marketing
Companies who blog receive 97% more links to their website
Creating valuable content is the #1 SEO strategy – there’s no close #2
68% of people spend time reading about brands that interest them
82% feel more positive about a company after reading custom content
74% identify word-of-mouth as a key influencer in their buying decision
Interesting content is the #1 reason people follow brands on social media
Advertising is what enters the mind. Branding is what stays behind. Content marketing is both combined. – ReadyCEO
Head over to our Campaigns & Pricing page and pick a plan that works best for you. All plans start free with the 1st 15 days on us!
Feel free to contact us if you would like to discuss your specific goals.